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Privacy & GDPR Policy



Privacy & GDPR Policy

Last updated: October 2026

Ace FX Limited (“Ace FX”, “we”, “us” or “our”) is committed to protecting your personal information and respecting your privacy.

This Privacy & GDPR Policy explains what personal information we collect, why we collect it, how we use and protect it, who we may share it with, how long we may retain it and your rights in relation to your personal information.

This policy applies to customers and other individuals who interact with Ace FX, including through our website, online ordering services, in our branches, by telephone, email or other communications.

1. Who We Are

Ace FX Limited is the data controller responsible for personal information processed by Ace FX.

Ace FX Limited
Company Registration Number: 06748933
Registered Office: Unit 8B, 16–19 Canada Place, Canary Wharf, London, E14 5EQ
ICO Registration Number: Z221278X
HMRC Money Service Business Registration Number: 12429742

Website: www.ace-fx.com

For privacy and data protection enquiries, please contact:


2. Information We May Collect

The information we collect will depend on how you interact with Ace FX and the services you use.

We may collect:

Personal and contact information

This may include your:

  • Name;
  • Date of birth;
  • Home address;
  • Email address;
  • Telephone number; and
  • Other contact information you provide to us.

Identification and verification information

To meet our legal and regulatory obligations, we may collect:

  • Copies, photographs or scans of identification documents;
  • Passport or driving licence information;
  • Proof of address;
  • Information obtained through electronic identity verification;
  • Politically Exposed Person (PEP) and sanctions screening information; and
  • Other information required to verify your identity.

Transaction information

We may collect information about transactions you carry out or attempt to carry out with Ace FX, including:

  • Currencies bought or sold;
  • Transaction values;
  • Exchange rates;
  • Dates and locations of transactions;
  • Payment methods;
  • Previous or related transactions; and
  • Information relating to online orders and collections.

Source of funds and transaction information

Where required for customer verification, anti-money laundering or other compliance purposes, we may ask for information about:

  • The source of your funds;
  • How funds were obtained;
  • The reason or purpose for your transaction; and
  • Supporting documentation such as bank statements, payslips, invoices, contracts, sale documents or other appropriate evidence.

The information required will depend on the circumstances of the transaction and our legal and regulatory obligations.

Payment information

Where you make a payment, we may process information relating to the payment, including bank transfer or payment card information and payment references.

Payment information may also be processed by banks, payment providers and other companies involved in processing the payment.

Website and device information

When you use our website, we may collect information such as:

  • IP address;
  • Device and browser information;
  • Pages visited;
  • How you arrived at our website;
  • How you interact with our website; and
  • Cookie and analytics information.

For more information, please see our Cookie Policy.

Communications

We may retain records of communications between you and Ace FX, including emails, enquiries, complaints and other correspondence.

CCTV

CCTV operates within our Ace FX branches for security, crime prevention, fraud prevention and the protection of our customers, employees, premises and assets.

CCTV footage may therefore capture your image when you visit one of our branches.

Appropriate signage is displayed where CCTV is in operation.

3. How We Collect Your Information

We may collect personal information:

  • Directly from you;
  • When you place an online order;
  • When you visit an Ace FX branch;
  • When you complete a currency transaction;
  • When you provide identification or supporting documentation;
  • When you contact us;
  • When you subscribe to marketing;
  • Through our website and cookies;
  • Through CCTV;
  • From identity verification, fraud prevention, sanctions, PEP or other compliance service providers;
  • From publicly available sources where appropriate; and
  • From other organisations where permitted or required by law.

4. Why We Use Your Information

We may use your personal information to:

  • Provide our currency exchange services;
  • Process and manage orders;
  • Complete currency transactions;
  • Take and verify payments;
  • Communicate with you about your order or transaction;
  • Verify your identity;
  • Meet our anti-money laundering and counter-terrorist financing obligations;
  • Carry out sanctions and PEP screening;
  • Assess and manage fraud, security and financial crime risks;
  • Maintain transaction and customer records;
  • Respond to enquiries and complaints;
  • Protect our customers, staff, premises and assets;
  • Operate and improve our website;
  • Understand how our website and services are used;
  • Measure the effectiveness of our advertising;
  • Send marketing communications where permitted;
  • Establish, exercise or defend legal claims; and
  • Comply with our legal, regulatory and reporting obligations.

5. Our Lawful Bases for Using Your Information

UK data protection law requires us to have a lawful basis for processing personal information.

Depending on the circumstances, Ace FX may rely on one or more of the following:

Contract

We may process your personal information where it is necessary to provide a service you have requested, process an order or perform a contract with you.

Legal obligation

We are subject to legal and regulatory obligations, including anti-money laundering, counter-terrorist financing, sanctions, record-keeping and other requirements.

We may therefore be legally required to collect, use, verify, retain or disclose certain information.

Legitimate interests

We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.

These interests may include:

  • Preventing fraud and protecting our business;
  • Maintaining the security of our premises and systems;
  • Improving our services;
  • Responding to customer enquiries;
  • Managing and defending legal claims; and
  • Understanding the performance of our business.

Consent

Where required, we may rely on your consent.

This may include certain marketing communications and non-essential cookies or tracking technologies.

Where processing is based on consent, you can withdraw your consent at any time.

6. Customer Verification and Anti-Money Laundering

As a UK Money Service Business, Ace FX is required to carry out customer verification and anti-money laundering checks.

This may require us to collect and retain identification documents, proof of address, transaction information, source-of-funds information and other supporting documentation.

We may also use third-party services to verify identities and carry out electronic checks, including sanctions and PEP screening.

These checks are undertaken to comply with our legal and regulatory obligations and to protect Ace FX and its customers from financial crime.

For further information, please see our Customer Verification & Anti-Money Laundering page.

7. Who We May Share Your Information With

We do not sell your personal information.

We may share personal information where necessary with organisations including:

  • Banks and payment providers;
  • Identity and address verification providers;
  • PEP and sanctions screening providers;
  • Fraud prevention and security providers;
  • IT, website, hosting and software providers;
  • Professional advisers, including accountants, auditors and legal advisers;
  • HM Revenue & Customs;
  • Law enforcement agencies;
  • Courts and other competent authorities;
  • Government, regulatory or supervisory bodies; and
  • Other organisations where disclosure is required or permitted by law.

Where another organisation processes information on our behalf, we take appropriate steps to ensure that personal information is handled securely and in accordance with applicable data protection requirements.

We may also disclose information where necessary to establish, exercise or defend legal claims or protect the rights, property or safety of Ace FX, our customers or others.

8. Home Delivery and International Payments

Some services accessible through or introduced by Ace FX are provided by separate third-party companies.

Home Delivery

Home Delivery services accessed through the Ace FX website are provided and fulfilled by a third-party Home Delivery provider.

Where you choose to use that service, the provider may collect and process your personal information under its own privacy policy.

International Payments

Ace FX does not process international electronic transfers directly.

International payment enquiries may be referred to our international payments partner, Moneycorp.

If you proceed with Moneycorp, you will register with Moneycorp and Moneycorp will process your information in accordance with its own privacy policy and regulatory obligations.

You should review the privacy information provided by the relevant third-party provider before using its service.

9. Marketing Communications

You may choose to receive marketing communications from Ace FX through our website, checkout process or other sign-up forms.

Where required, we will only send electronic marketing communications where you have provided the appropriate consent.

You can withdraw your consent or unsubscribe from marketing at any time.

You can normally do this by using the unsubscribe option contained in our marketing communications or by contacting us at:


Withdrawing your marketing consent will not affect service communications that we need to send in connection with an order, transaction or other legitimate purpose.

10. Cookies and Online Tracking

Our website uses cookies and similar technologies.

Some cookies are necessary for the website to operate. Other cookies, including certain analytics and advertising cookies, may require your consent.

You can manage your preferences through the cookie controls available on our website.

For full information, please see our Cookie Policy.

11. CCTV

CCTV is used in our branches for legitimate security and crime prevention purposes.

CCTV may be used to:

  • Protect customers and employees;
  • Protect cash, currency and other assets;
  • Prevent and investigate theft, fraud and other criminal activity;
  • Assist with the investigation of incidents; and
  • Support legal or insurance claims where appropriate.

Access to CCTV footage is restricted to authorised persons.

Footage may be disclosed to the police, law enforcement agencies, insurers or other authorised organisations where there is a lawful reason to do so.

CCTV footage is retained only for as long as reasonably necessary for the purpose for which it was collected, unless footage needs to be retained for longer because of an incident, investigation, legal claim or other lawful reason.

12. How Long We Keep Your Information

We do not keep personal information for longer than is necessary for the purpose for which it was collected, subject to our legal and regulatory obligations.

Different types of information may therefore be retained for different periods.

Anti-money laundering records

We are legally required to retain certain customer due diligence and transaction records.

Under applicable anti-money laundering legislation, relevant records will generally need to be retained for at least five years from the applicable transaction or the end of the relevant business relationship.

There are circumstances where records may lawfully need to be retained for longer.

Other customer and transaction information

Other information may be retained for as long as reasonably necessary for accounting, taxation, contractual, legal, fraud prevention, complaint handling or other legitimate business purposes.

Marketing information

Marketing information may be retained while you remain subscribed and for an appropriate period afterwards so that we can record and respect your marketing preferences.

CCTV

CCTV is retained only for an appropriate period unless footage is required for an investigation, legal claim, regulatory requirement or other legitimate reason.

When information is no longer required, it will be securely deleted, anonymised or destroyed as appropriate.

13. Your Data Protection Rights

Depending on the circumstances and the lawful basis on which we process your information, you may have rights including:

Right of access
You may ask for a copy of personal information we hold about you.

Right to rectification
You may ask us to correct inaccurate or incomplete personal information.

Right to erasure
In certain circumstances, you may ask us to delete your personal information.

Right to restrict processing
In certain circumstances, you may ask us to restrict how we use your information.

Right to object
In certain circumstances, you may object to our processing of your personal information.

Right to data portability
In certain circumstances, you may have the right to receive information you provided to us in a structured, commonly used and machine-readable format.

Right to withdraw consent
Where we rely on your consent, you may withdraw that consent at any time.

Not every right applies in every circumstance.

14. Your Right to Object

Where we process your personal information on the basis of our legitimate interests, you may have the right to object to that processing.

You also have the right to object to the use of your personal information for direct marketing purposes.

If you object to direct marketing, we will stop using your personal information for that purpose.

15. Requests to Delete Your Information

The right to erasure, sometimes referred to as the “right to be forgotten”, is not an absolute right.

There are circumstances where Ace FX is legally required to retain information even if you ask us to delete it.

In particular, we may be required by anti-money laundering legislation to retain customer identification, verification and transaction records for a specified period.

Where we have a legal obligation to retain information, we cannot delete that information simply because you request us to do so.

Once information is no longer required for legal, regulatory or other lawful purposes, it will be securely deleted or destroyed in accordance with our retention procedures.

16. Making a Data Protection Request

If you would like to exercise your data protection rights or ask us a question about information we hold about you, please contact:


Please provide enough information for us to identify you and understand your request.

We may need to verify your identity before providing information or acting on a request.

We will respond within the time limits required by applicable data protection law.

17. Security

We take appropriate technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss or destruction.

Access to customer information is restricted to employees, service providers and other authorised persons who require access for legitimate business, legal or regulatory purposes.

However, no electronic system or method of storing information can be guaranteed to be completely secure.

18. International Transfers

Some of the service providers or technology companies we use may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable UK data protection law.

Where required, this may include relying on an adequacy decision or using appropriate contractual or other recognised safeguards.

19. Automated Checks and Screening

Ace FX may use electronic systems and third-party databases to assist with identity verification, fraud prevention, sanctions screening, PEP screening and other compliance checks.

These systems may identify information or risk factors that require further review.

Where appropriate, decisions about whether a transaction can proceed may involve review by Ace FX staff rather than relying solely on automated processing.

20. Complaints About Your Personal Information

If you have concerns about how Ace FX has handled your personal information, please contact us first so that we can investigate:


You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.

Information about making a complaint is available from the ICO.

21. Changes to This Privacy Policy

We may update this Privacy & GDPR Policy from time to time to reflect changes to our services, legal requirements, technology or the way we process personal information.

The latest version will be published on our website and the date at the top of this policy will show when it was last updated.

22. Contact Us

For questions about this Privacy & GDPR Policy, your personal information or your data protection rights, please contact:


Ace FX Limited
Company Registration Number: 06748933
ICO Registration Number: Z221278X
HMRC Money Service Business Registration Number (MSB): XQML00000117279